Exploring the Psychology of Color in Graphic Design
Exploring the Psychology of Color in Graphic Design
The use of color in graphic design can have a significant impact on how a brand is perceived by its audience. Colors not only stimulate emotions but can also evoke specific behaviors and thoughts.
Here are some of the basic principles of how color can influence our psychology:
1. Red - Often associated with passion, love, and energy, red can also stimulate hunger and excitement. It is often used to create a sense of urgency in sales or promotions.
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